A Smarter
Booking
Experience.
ticketbro is a mobile-first booking and ticketing platform designed for leisure parks and the service industry. We partnered with ticketbro to create the brand identity, design a seamless UX, develop the complete platform, and support its growth with strategic marketing efforts — from day one to today.
ticketbro started with a clear but ambitious vision: to build a fully comprehensive, mobile-first booking platform that could be easily adopted by service providers and their customers alike.
The platform needed to be flexible enough for various industries — from leisure parks to adventure activities — while offering a streamlined user experience that minimized friction at every step.
Our task was to shape ticketbro from the ground up. This included designing the brand, crafting an intuitive user interface, developing a robust and scalable tech stack, and setting up marketing initiatives to bring the product to market and drive its adoption.
Throughout the journey, we worked closely with the ticketbro team to continuously refine the product based on user feedback, industry trends, and new technological possibilities, ensuring the platform stayed ahead of expectations.
The Challenges
What needed to be fixed.
Complex needs, simple UX
The platform needed to offer a wide range of features — from ticket sales to resource management — without overwhelming users on mobile devices.
Mobile-First from the core
Unlike many competitors, ticketbro wasn’t adapting to mobile — it was built for it. Every design and technical decision had to prioritize fast, intuitive use on smartphones.
Hardware and API integrations
ticketbro needed to seamlessly integrate with hardware like scanners and terminals, and connect with external APIs for a complete operational ecosystem.
Our Approach
How we solved the challenges.
Human-Centered
UX/UI Design
We started by mapping out detailed user journeys for every key action within the platform, from browsing offers to completing a purchase. Every interaction was carefully optimized to reduce friction, minimize the number of taps required, and speed up decision-making. The result was a user experience that feels natural and effortless, especially on mobile devices where clarity and speed are critical.
Robust Admin
Dashboard Development
On the provider side, we developed a comprehensive but highly usable admin dashboard. Providers can easily manage locations, schedules, tickets, and bookings from a single interface without needing technical expertise. We focused on giving businesses the tools they need to be fully autonomous, while still maintaining a clean, modern backend design that feels as intuitive as the customer-facing side.
Future-Proof Tech
ticketbro was built using a modular, scalable architecture that allows for rapid updates and easy integration of new features over time. We ensured that performance remains high even as user numbers grow, and that the platform can integrate with external APIs, payment systems, and third-party hardware without disruption. This future-ready foundation means ticketbro can evolve without needing major overhauls.
Strategic Brand Identity
and Marketing
Beyond the product itself, we crafted a full brand identity that reflects accessibility, innovation, and trust. The visual identity was designed to be memorable yet versatile across different mediums, from mobile screens to physical signage. Our marketing efforts focused on building early credibility with providers and end-users alike, supporting ticketbro’s fast adoption and growing reputation in the service industry.
The Impact
What was its impact on the result?
Over
200
providers
offering tickets through the platform and actively managing their services with ticketbro's intuitive dashboard.
Over
€36
million
in transaction volume processed securely through the platform across a wide range of industries and event types.
18%
conversion
rate
from visit to purchase, demonstrating the strength of the mobile-first design in driving quick customer decisions.
~40
seconds
average
checkout time from cart to confirmation, delivering a frictionless experience that keeps users coming back.
Key
Takeaways
ticketbro's success shows the power of building products that are not only technically strong but also obsessively user-focused. By putting mobile usability at the center and combining it with a strategic go-to-market plan, ticketbro was able to scale quickly and meet the needs of modern consumers.
The close collaboration between the ticketbro and morro makers teams made it possible to iterate fast, innovate continuously, and deliver a product that truly stands out in a competitive market.
